About this practice

It is far easier to sell to an existing client than to find a new one.

Customer Retention

It is 6 to 8 times more difficult to obtain a new customer to sell to than to sell to an existing customer.

Most existing customers have an in-built desire to continue buying in the way they have in the past as long as they have enjoyed the experience.

The main reason why customers leave is that they feel un-loved, neglected or unimportant.

In most cases business growth can be fuelled more quickly by selling to existing customers than by looking for new ones.


Strategic Business Planning Not a One-Time Thing

There is a widely accepted axiom in the world of business that a company's business plan is its best friend. If that's true, then a strategic plan is the second best friend, and one of equal importance. The truth of the matter is that strategic business planning is not a one-time thing. It is on ongoing process that continues for as long as a company remains in operation.

3 Strategies for Self-Sustaining Growth

There is a temptation among small business owners to not think about growth until such time as current resources are being stretched to their limits. But what happens if those resources are never stretched? Does that mean a company cannot grow? Absolutely not. In fact, there is a way to create self-sustaining, self-perpetuating growth that begins from the earliest days of being in business.

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