About this practice

It is far easier to sell to an existing client than to find a new one.

Customer Retention

It is 6 to 8 times more difficult to obtain a new customer to sell to than to sell to an existing customer.

Most existing customers have an in-built desire to continue buying in the way they have in the past as long as they have enjoyed the experience.

The main reason why customers leave is that they feel un-loved, neglected or unimportant.

In most cases business growth can be fuelled more quickly by selling to existing customers than by looking for new ones.


Business Coaches Can Create a Coaching Culture

For the longest time, small business coaching has been relegated to corporate C-suite and the senior management team of privately owned businesses. The entire concept of business coaching has centred around making management better administrators by providing them professional coaching in lieu of on-the-job training or additional education.

Small Business Mentoring, Not More Rules

As an expert in small business coaching, I have first-hand experience in how excessive, crippling rules can destroy productivity, morale, and business success in general. While rules are necessary, they are not the be-all and end-all. Small business mentoring goes above and beyond black and white rules to teach the nuances of running a business in the most efficient and productive way possible.

Strategic Business Planning and Modelling

As an SME executive, what are your thoughts on strategic business planning? I would be willing to bet you consider it critical to the success of your company. I would also challenge you to go one step further to consider business modelling. Effective planning for small business utilises business modelling alongside traditional strategic business planning to yield the best possible results.

Strategic Business Planning Not a One-Time Thing

There is a widely accepted axiom in the world of business that a company's business plan is its best friend. If that's true, then a strategic plan is the second best friend, and one of equal importance. The truth of the matter is that strategic business planning is not a one-time thing. It is on ongoing process that continues for as long as a company remains in operation.

3 Strategies for Self-Sustaining Growth

There is a temptation among small business owners to not think about growth until such time as current resources are being stretched to their limits. But what happens if those resources are never stretched? Does that mean a company cannot grow? Absolutely not. In fact, there is a way to create self-sustaining, self-perpetuating growth that begins from the earliest days of being in business.

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