About this practice

It is far easier to sell to an existing client than to find a new one.

Customer Retention

It is 6 to 8 times more difficult to obtain a new customer to sell to than to sell to an existing customer.

Most existing customers have an in-built desire to continue buying in the way they have in the past as long as they have enjoyed the experience.

The main reason why customers leave is that they feel un-loved, neglected or unimportant.

In most cases business growth can be fuelled more quickly by selling to existing customers than by looking for new ones.


Brexit Not Discouraging New Tech Companies

An interesting thing has happened to the tech sector since June 2016's Brexit vote. Rather than seeing large numbers of businesses either flee the UK or decide not to establish operations here, the exact opposite has happened. The tech sector is exploding. Tech company owners are certainly not being discouraged in their small business strategic planning or establishing new start-ups.

Combine a Better Outlook with Small Business Coaching

It looks like small businesses are rebounding after suffering a significant loss of optimism during the last half of 2016. Business owners have more confidence in what the future holds despite the cost of doing business rising and the value of sterling falling. The increased confidence is good news, but now that better outlook needs to be maximised to its full potential. One suggestion is to embrace small business coaching.

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