About this practice

It is far easier to sell to an existing client than to find a new one.

Customer Retention

It is 6 to 8 times more difficult to obtain a new customer to sell to than to sell to an existing customer.

Most existing customers have an in-built desire to continue buying in the way they have in the past as long as they have enjoyed the experience.

The main reason why customers leave is that they feel un-loved, neglected or unimportant.

In most cases business growth can be fuelled more quickly by selling to existing customers than by looking for new ones.


Is Now time for you to do a SWOT Analysis on your business.

Analysing Strengths, Weaknesses, Opportunities and Threats in a Business

3 Reasons to Embrace Small Business Coaching

I am a professional business coach who has worked with business owners and executives of all kinds. I take great pride in a kind of small business coaching that seeks to identify individual needs so that individualised solutions can be developed. I do not believe in the typical one-size-fits-all approach to coaching.

5 Benefits of Business Coaching

It is fairly normal for business owners and executives to do what they do without any consideration of coaching. We understand the idea of coaches in the arena of professional sport, but what we know to be true for sport doesn't seem to translate well for business – at least in the minds of some business owners and executives. I want to encourage you to step back and rethink your own position on business coaching.

4 Elements of a Strategic Business Plan

Strategic business planning can be compared to building a table. A table is nothing but a flat surface being supported by four legs underneath. Take just one of those legs away, and the table will not stand. A strategic business plan is very similar. It is built on four primary elements that support it as legs support a table.

Turnover is vanity, profit is sanity but cash is reality

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