Selling a Company: Key Reasons to Use a Business Broker

Business Broker Selling a Business

Executive business brokers facilitate the buying and selling of businesses throughout the UK. As an M&A consultant myself, I have many years’ experience in such transactions. Over the years, I have seen it all. I've seen just what happens when company owners attempt to sell their businesses without the help of an experienced broker. It rarely ends well.

Business brokers specialise in getting companies prepared for sale. They help manage expectations, cultivate buyers, and negotiate profitable deals for sellers. Attempting to sell a company without the help of an experienced broker is a lot like selling a home without an estate agent. It can be done, but it's nearly impossible for the seller to get the best deal out of it.

From my perspective, there are a few key reasons sellers should be using executive business brokers:

We Create a Value Proposition

A value proposition is essentially an explanation of how a particular investment will benefit a company. Executive business brokers don't just list businesses on a sale sheet and wait for the phone calls. Good brokers present the businesses they are selling to potential customers with a value proposition attached. We explain why buying the company would benefit the potential buyer, thus improving the likelihood of a profitable sale.

How important is a value proposition? Consider this: the vast majority of companies willing to buy other businesses are doing so as part of a growth strategy. They are not interested in purchasing companies that don't offer some sort of tangible value. By offering a value proposition, we help potential buyers understand how a purchase can help them achieve their growth strategies.

We Find the Right Buyers

The opposite side of the value proposition coin is finding buyers willing to pay a fair price for the business being sold. Any value proposition is easy to sell if the price is low enough, but sellers deserve more than a rock bottom offer. They deserve to be paid exactly what their businesses are worth based on its past performance, current strength, and future expectations.

Executive business brokers make a point of finding the right buyers. We don't settle for the first offer that comes along unless said offer is exactly what we are looking for. We keep digging until we find the right buyer.

Invaluable Experience

Finally, experience goes a long way toward ensuring a smooth, successful transaction with a profitable outcome. The process of buying and selling businesses is not easy, that's for sure, and it normally takes many years and lots of transactions to learn all the nuances. Suffice to say there is no substitution for experience.

Executive business brokers exist to help buyers and sellers get the most out of every transaction. I would urge you not to consider selling your company without the help of an experienced broker. I am available to guide you through every step of the process to guarantee you get the best possible deal for your company.

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Author: Tim Luscombe

Hello, I'm Tim and I'm a specialist in corporate finance for the owner managed business. If you've been approached to sell your business, or you are thinking of buying a business or you just want to know what your business ...