About this practice

Helping SMEs deliver relevant online content to their marketplace

Building Online Identity Through Digital Content

The world has changed. All businesses have to be ‘online businesses’. A website is an organic resource that works for a business to send the right message out to the market in a dynamic and pro-active way. Using the right words on a website are the means by which a business builds its brand identity online. It is now too important to leave content development on website and social media to ‘when you get around to it’. 

You need this practice to ensure the content on your website and supporting social media is relevant to your market regularly updated.

Time to Flip Your Content Message

In modern business we ask a lot more from the content on our websites. When organisations first entered the online world, all but the first search engines and the early e-commerce sites were really just online brochures.

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